WHAT IS SO SPECIAL ABOUT COTTON? 

- NATURAL & ENVIRONMENTALLY FRIENDLY

Consumers say that natural is key quality for cotton. According to Cotton Incorporated, more than 9 in 10 consumers surveyed consider cotton to be safe for the environment. 

- GOOD QUALITY PREFERED BY CONSUMERS
It's soft, comfortable, biodegradable, compostable and recyclable. 

- SAFE, EVEN FOR ALLERGIC BABY SKIN
Cotton is naturally hypoallergenic. Its natural, chemical composition of the fiber makes it safe for even most sensitive skin. Long cotton fibers don't irritate delicate skin, since they're tightly bounded with each other. 

- IT'S VERY STRONG, REUSABLE AND STAYS IN SHAPE 
You can rinse it and use it again. It gets even stronger when it's wet. Cotton is strong and doesn't stretch, so it stays in shape even after rinsing.

COTTON FIBERS ARE EXTREMELY ABSORBENT
They can absorb up to 27 times their weight. Their structure is unique. They are like small tubes formed of six concentric layers.
The empty space which remains inside of those tubes absorbs water and keeps it inside.  
BIODEGRADABLE ISN’T EQUAL TO COMPOSTABLE

Biodegradable
means that something is capable of breaking into smaller and smaller pieces, until it is completely consumed by microorganisms. Everything biodegrades eventually, it is a matter of time. Cotton or viscose biodegrade in 1-5 months, while plastic bottles even up to 1000 years.

Compostable means that something breaks down to carbon dioxide, water and inorganic compounds creating biomass in a time similar to paper distribution or within 90 days.

Compostable products turn into a nutrient-rich material and don’t leave any toxic residue.

​Cotton decomposes in 4 months, Viscose decomposes in 2 months (has shorter fibers than cotton) and PET didn't change structure during the whole experiment.

We checked it in our biodegradability lab!

 
SINGLE-USE PLASTIC DIRECTIVE 
The main objective of the proposal (of EU Commission) is to prevent and to reduce the impact of certain plastic products on the environment. This is achieved by defining specific waste prevention and waste management objectives and measures in relation to single-use plastic products that are most found on beaches in the Union and fishing gear containing plastic. 

Member States shall prohibit the placing on the market of the single-use plastic products, for example:
-cutlery (forks, knives, spoons, chopsticks) and plates, 
-straws, except for straws intended for medical purposes, 
-cotton buds sticks
-ballons sticks, lolipop sticks. 

Member States shall ensure that each single-use plastic producs, for example wet wipes, bears a conspicuous, clearly legible and indelible marking informing consumers of:
- appropriate waste disposal options, 
- the negative environment impacts of littering, 
- the presence of plastics in the products. 

Member States shall lay down the rules on penalties applicable to infingments of national provision adopted pursuant to this Directive and shall take all measures necessary to ensure that they are implemented. 

NOT EVERY NONWOVEN IS COMPLETELY FLUSHABLE
Flushable products should break into small pieces quickly in water and dissolve after flushing them in the toilet. Flushable products should not be buoyant nor contain plastic or regenerated cellulose. Only materials which will readily degrade in a range of natural environments are allowed. Unfortunately, the majority of wipes on the market doesn’t biodegrade quickly enough to avoid clogging the pipes and sewer systems. All products which could be thrown into the toilet should be visibly marked as flushable or non-flushable.

EDANA and INDA, the two global associations of the nonwovens industries, issue the Guidance Document for Assessing Flushability of Nonwoven Disposable Products. They established a “Do Not Flush” symbol for products not meeting the Guidelines in order to prevent the disposal of products down the toilet which are unsuitable for this system.

EDANA, within its Guidelines, presented 7 core tests, all of which must be passed in order to support a "flushable" claim for a nonwoven sheet designed, marked or commonly used in a bathroom setting or for toilet purposes.
 
 

EUROPEAN COMMISION "THE SEDUCTIVE POWER OF SINGLE USE PLASTIC" CAMPAIGN 
Despite sincere recognition of the scale of the problem, many consumers still purchase, use and inapproprietely dispose of single-use plastics on a daily basis. To mark the 2018 World Environment Day on 5 June, the Commission has launched and EU-wide awarness-raising campaign to put spotlight on consumer choice and highlight individual people's role in combating plastic pollution and marine litter. The campaign is targeting EU consumers, who are aware of the critical situation involving marine litter, but have not yet translated this knowledge into their daily choices. It aims to promote sustainable alternatives to single-use plastics, inviting participants to take action and change their relationship with plastic. 
 
ELECTROSTATIC PROPERTIES OF WIPES CAN CATCH DUST
Static electricity is often created when two objects that are not good electrical conductors are rubbed together, and electrons from one object rub off onto the other. This happens, for example, when combing one's hair or taking off a sweater. Specially made wipes can use their electrostatic properties to catch dust!
 
PACKAGING AND VISCOSE NONWOVEN WITH FSC AND PEFC CERTIFICATES PROTECT FORESTS FOR FUTURE GENERATIONS
Some people feel the best way to prevent deforestation is to stop using forest products. In reality, people use forest products every day.
FSC and PEFC ensures forests are responsibly managed, maintaining their ecological functions and integrity.
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